AI Insights · Timothy · April 2025
Top Consumer Finance Apps on iOS in Uruguay: Q1 2025 Overview
Explore the performance of leading consumer finance apps on iOS in Uruguay during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top consumer finance applications on the iOS platform in Uruguay showed varied performance metrics, as observed through Sensor Tower's insights.
Banco Santander Uruguay saw a consistent increase in weekly downloads, peaking at about 2.1K in mid-March. Concurrently, the app's weekly active users rose from around 50K at the start of January to approximately 59K by mid-March.
App eBROU maintained a stable download trend, with numbers fluctuating between 1.1K and 1.5K throughout the quarter.
Itaú UY experienced a slight increase in weekly downloads, reaching approximately 1.1K towards the end of March. Active user numbers remained steady, hovering around the 37K to 40K range.
OCA downloads displayed a moderate increase, with a notable peak of 1K in mid-March.
Splitwise generated consistent revenue, averaging around $400 weekly. Download numbers gradually decreased from 1.3K at the beginning of January to under 500 by the end of March, while active users fluctuated, peaking at nearly 14K in early March.
For more detailed insights, visit Sensor Tower.
